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For the first output of the project, eight focus group interviews were carried out in four different countries, which have formed the basis for the DesYIgn Focus Group Report. This type of interview was considered appropriate and instrumental in unravelling complex behavioural patterns.
The countries were: UK (Wales), Spain (regions of Valencia and Madrid), Malta, and Luxembourg. A total of 37 young people; aged between 15 and 29 and with an average age of 19; participated in the in-depth discussion, where they elaborated their everyday information-seeking practices, their level of awareness of the services, their challenges in accessing the services, and how they would prefer using such information services. The results of the report will be used to create a toolkit and e-Learning course on service design in youth information.
The purpose of the focus groups was to study young people's information-seeking behaviour so the knowledge extracted from the study can be used in improving the service design and communication activities of youth information and counselling services. This ensures they are user-centered and innovated. The aim is to bring changes to the way the services are designed and communicated about so they match contemporary young people’s information needs and information-seeking practices.
The project consortium is made up of ERYICA (Luxembourg), Youth Work Ireland (Ireland), Koordinaatti (Finland), Agence Nationale pour l’Information des Jeunes (Luxembourg), Dirección General de Juventud y Deportes de Madrid(Spain), ProMo Cymru (Wales, UK), Aġenzija Żgħażagħ (Malta), Institut Valencià de la Joventut (Spain), and Åbo Akademi University (Finland).
Results
The study highlights 7 key areas that illustrate optimal ways to engage and assist in youth information development:
- Awareness and communication – create a positive attitude which could trigger the behavioural intention to use the service;
- Access (Physical and virtual access points; Mobile applications/web-based apps; Interactive web pages with chatting options)
- Areas of information – up-to-date information about young people’s areas of interest;
- Activities and collaboration – collaborate with other key stakeholders and young people;
- Media and information literacy – be well-networked with other services and contribute to young people’s media and information literacy skills;
- Resources
- Study of young people’s information-seeking behaviour – use data mining systems.
Additional information is provided by secretariat@eryica.org.
